Mississauga, ON – March 11, 2019 – Mitsubishi Motor Sales of Canada, Inc. announces today that Tony Laframboise, president and CEO will retire effective March 31, 2019. Mr. Laframboise’s distinguished career spans 44 years with various auto manufacturers and retailers including Nissan Canada where he started his career in 1975.
Among the first employees at Mitsubishi Motor Sales of Canada, Mr. Laframboise played a critical role in the growth of the organization in Canada which led to his appointment to the company’s top executive spot from his position as Vice President, Sales and Marketing in April 2017.
During his tenure as president and CEO, Mitsubishi Motors in Canada began an aggressive growth plan and brand transformation plan to reposition itself as a SUV company focused on bringing new technology and new value to its customers. Under his leadership, the company effectively doubled its SUV offerings, launched the game-changing Outlander PHEV which became the first plug-in hybrid to sell more than 5,000 units in a calendar year and achieved two consecutive record sales years.
“I’m proud of the accomplishments of Mitsubishi Motor Sales of Canada over the past 17 years particularly in the past two years where we have begun to reinvent the brand,” said Tony Laframboise. “It is rare in a career to be part of the launch of a company, and then to lead it to its next evolution is nothing short of amazing. It has been a long and rewarding career for me and I look forward to the next chapter.”
“We thank Tony Laframboise for leading Mitsubishi Motors in Canada to incredible results particularly in the launch of Outlander PHEV. Mr. Laframboise has been a pillar of the organization since the beginning and we wish him the very best in his retirement,” said Tomoki Yanagawa, Division General Manager of America & Oceania Division, Mitsubishi Motors Corp.
Mr. Laframboise’s replacement will be the subject of a future announcement.
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.
